Hello Hello Le Cuoreans and welcome to our new visitors visiting our humble site. Today’s topic is introducing you to Salvatore Ferragamo.
Salvatore Ferragamo is famously known for his upscale luxury brand which became popular in the 1930s. He was known mostly for his innovative design for shoes which branded him as one of the top designers of the 20th century. When Ferragamo was nine, he made his first pair of shoes which surprisingly was a pair of heels and it was this pair of heels that he then decided what he wanted to do for the rest of his life.
Ferragamo starting his shoes learning journey in Naples and only a year later he opened his first small store from his parent’s home. In 1914, he then moved to America where he worked at a cowboy boot factory before moving to Hollywood where he opened a shoe repair shop which also made made-to-measure shoes. Though his designs were popular, he always wondered why his shoes were not comfortable which started his study of anatomy at the University of Southern California.
Ferragamo returned to Italy in 1927 after thirteen years in America where he focused on fashioning shoes for women, one most notably known as Marilyn Monroe. He had a workshop where he worked on new designs with new materials and ornaments. But unfortunately due to bad management, he filed for bankruptcy in 1933. However, this minor setback didn’t put him down for long as by the 1950s he had a workforce of 700 designers and made a whopping 350 shoes a day.
Another famed starlet he designed for was Judy Garland, of which in 1938 he experimented with new material due to wartime rationing and designed what we know as the modern day platform shoes which he crafted using slabs of cork, that he then covered with suede called the Rainbow.
After his death in 1960, his business and legacy is still kept alive by his descendants. Even after his death, he has kept the competition alive within his company by having a rule that only three members of the family can work at the company at any point of time. Interesting indeed.
Let’s end off Ferragamo with one famous quote of his:
“There is no limit to beauty, no saturation point in design, no end to the material.” – Salvatore Ferragamo.
Having said that, this is how much we value the comfort in a pair of shoes. Fashion does not necessarily need to compromise with comfort and that’s what we do.
Till next time, don’t forget to make your appointment with us today!
Le Cuore - IT